BT21, like its creators, BTS, has acquired worldwide adoration and success. The BT21 merchandise line was also introduced inside LINE Friends stores in Korea, followed by pop-up stores in other Asian countries and the United States. From Franchised Characters to Global Famous Mascotsįollowing their formal debut in September 2018, the BT21 character stickers were released in October and have amassed over 8 million downloads. The name BT21 was inspired by Suga, who stated that the characters should reflect BTS and the twenty-first century for them to live for the next 100 years. The collection comprises eight distinct and endearing characters: KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY, and VAN. Unlike other collaborations that mostly use third-party designers, the BT21 Plushies x LINE FRIENDS franchise had direct input from the famous music group themselves! Their creativity shines with not only the characters’ designs but also their backstories! Currently, BT21 is available in various merchandise collections, but their plushies are the most popular! BT21’s beginningīT21, the inaugural initiative of FRIENDS CREATORS, is a character brand developed in 2017 from a collaboration between the K-Pop Group BTS and LINE FRIENDS. Whether you are a BTS fan or not, when it comes to BT21 – BTS’s official franchised characters, we bet you’ll fall in love with their cuteness and characteristics.
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